Audi Board Member for Finance speaks at Investor Relations Society in London

May 24, 2011  //  Audi AG, News

Im Rahmen der 25. Investor Relations Society- Konferenz erlaeutert Axel Strotbek, Vorstand Finanz und Organisation der AUDI AG, heute die Bedeutung des Markenimages fuer die erfolgreiche Entwicklung von Audi und stellt Innovationen des Unternehmens im Bereich der Finanzkommunikation vor.

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The Audi Group is enjoying worldwide success not only with its cars and innovations. The company is also one of the leading players in financial communications. At today’s 25th Investor Relations Society conference, Axel Strotbek, Member of the Board of Management of AUDI AG for Finance and Organization, explains the significance of brand image for the success of Audi and presents the company’s innovations in the area of financial communications.

Under the motto “Investor Relations and the Importance of Brand,” Strotbek talks about the impressive development of the Audi brand image. One point the CFO emphasizes is that in addition to innovative products, a premium carmaker also needs to provide innovative communications.

In financial communications the Ingolstadt-based company is therefore breaking new ground to engage in intensive dialog. As a case in point, ever since 2005 the Audi Annual Report has included an informative as well as entertaining magazine section, in which notable authors shed light on current topics and especially on the values and strategy of the Audi brand. What’s more – in keeping with “Vorsprung durch Technik” – the Audi Annual Report is also available as a multimedia microsite, a mobile site for smartphones, as apps for iPhone and iPad, and a podcast.

A special highlight of the current online Annual Report is navigation by webcam. The user can scroll through the virtual world of Audi with just a single movement of the hand – without mouse, keyboard or touchscreen. Worldwide response to the innovative concept of the Audi Annual Report is very favorable and has already netted several awards. “The great enthusiasm for the Audi brand strengthens our image and therefore has a lasting positive impact on our corporate value,” says Strotbek.

The company keeps customers, shareholders and journalists regularly informed by publishing its current delivery figures and key financial figures. In the First Quarter Report 2011, the Audi Group announced the best first quarter in the company’s history. From January through March of 2011, the automaker delivered 312,600 Audi brand vehicles worldwide (2010: 264,017), 18.4 percent more than in the prior-year period.

During the same time, the company recorded growth rates well in the double digits in all regions. In the United Kingdom too the Audi brand achieved vigorous growth in the first quarter, with an increase over the prior-year period of 13.7 percent to 34,869 cars (2010: 30,671). This makes the United Kingdom the most important market for Audi in Europe after Germany.

During the first quarter of 2011, the Audi Group increased revenue at a much higher rate than vehicle sales – by 27.3 percent to €10,514 million (2010: €8,260 million). Thanks to, among other things, an improved model mix and continuous process as well as cost optimizations, the operating profit was actually more than doubled at
€1,115 million (2010: €478 million).

This is the 25th time the UK Investor Relations Society has held this conference. Besides the annual meeting in London, the Society has been providing its members since 1980 with a platform for mutual interchange, professional development and international networking. It has around 600 members representing companies and consulting firms from around the globe, many of whom are listed in FTSE 100 and FTSE 250, the most important British stock indexes. For more information about the Investor Relations Society, visit

Details (Courtesy of Audi USA):

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