Peter Donnellan – Audi New Director of After Sales

April 14, 2011  //  Audi AG, News

Peter Donnellan

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new Audi After Sales director, Peter Donnellan, has been appointed into his position on April 14th, 2011. His primary focus will be improving customer satisfaction for the existing Audi owners, increase dealership service standards (which we all know if one of the areas where Audi is lacking compared to the other luxury brands), and increase accessories sales in the US Markets.

Peter Donnellan Director, After Sales:

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Details (Courtesy of Audi USA News):

Audi of America announced the appointment of Peter Donnellan to the position of Director, After Sales. His immediate emphasis will be to improve customer satisfaction, enhance dealership service standards and build on Audi parts and accessories growth in the U.S. market.

Additionally, Donnellan will be responsible for ensuring that Audi service capacity is in line with the increase of vehicles in operation as the brand achieves record U.S. sales results.

In this position, Donnellan reports to Johan de Nysschen, President, Audi of America. He joins Audi from the Lexus Division of Toyota Motor Sales.

“As Audi reaches new heights in the U.S., it is vitally important to keep our customers delighted with their ownership experience long after the sale,” said de Nysschen. “We are looking forward to Peter’s contribution in embedding this customer focus into our corporate and retail cultures.”

Audi After Sales is gathering considerable momentum. Parts sales reached record levels in 2010, representing an increase of 55.6% since 2006. Year-to-date sales in 2011 are running 13% ahead of that pace.

Donnellan’s career at Lexus spanned 21 years. Most recently he was Customer Service Operations Manager for the Southern area based in Atlanta. That area is the largest in the U.S. for Lexus and led the brand in customer satisfaction and customer retention scores.

During his tenure at Lexus, Donnellan held a series of progressively responsible positions in service at the area, regional and corporate level. In addition, he has worked for Honda and Acura in a variety of roles, including Assistant Zone Manager Sales and Service.

Peter has a Bachelor’s of Science from Northern Illinois University.

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